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This guide is meant to walk yous through the steps of setting upwards your first Amazon listing. Although each production is unique and may require additional fields on Amazon, this pace-past-footstep volition cover all of the basics.

By the cease of this article, yous should be able to take each step yourself and utilize them to create your own Amazon product listing. For the sake of example, I'll exist creating a list for a h2o bottle, and because this isn't a true product of mine, I won't get in through all the shipping setup.

Permit's bound in!

STEP #1: After logging into your Seller Central account, click on "Add together a Product" nether the Inventory drib down menu. (Annotation: You can as well upload products past clicking on "Add together Products via Upload". This method is beneficial for various kinds of products, just if this is your commencement listing, you may be overwhelmed by the spreadsheets involved.)

Stride #two: On the Add a Production page, you may cull from 3 methods. First, you lot can add a product which is already on Amazon. Y'all can practise this past searching for the product by name or product ID. 2nd, you can click on "Create a new product listing" simply below the search box. This is to be used if you are uploading a brand new product that is not currently selling on Amazon. Tertiary, if you're wanting to upload multiple products at one time, you tin utilise the "bulk upload" feature to the right of the screen.

For the sake of this guide, I'll be showing you how to create a new production listing with the second method.

Footstep #3: Once you've clicked on "Create a new product listing", you'll be asked to assign your new product to an Amazon category. You may detect the category one of 2 means: using the search feature or by browsing the categories.

For sake of ease, I like to simply use the search engine office.

Step #4: After typing your production into the search bar, you lot'll be given all of the possible categories for that specific product. For my water bottle, I am given 12 unlike choices in which my water bottle will fit. Choose the one that is most advisable to your production.

For my water bottle, I'll choose the fourth option, "Sports Water Bottles".

Pace #5: Fill in the Listing Info for your new product. On the next page, y'all'll notice that your listing information is divided into 7 tabs: Vital Info, Variations, Offer, Images, Clarification, Keywords, and More Details.

I'll walk you through the major fields of each tab, only allow'south start with the outset tab - Vital Info.

Tab #i - Vital Info

one. Production Name:

Your product name volition be the title each client sees on your listing. It's essential that y'all pack as many keywords and features as possible into your title. Instead of just using "Water Canteen" every bit my production name, I used "Lightweight Insulated H2o Bottle, 18 oz., for hiking, camping, biking, and work". And my title could go along as long as I stay within the 250 characters limit.

For more direction as to how to create your title, check out our other article "How To Optimize Your Amazon Production Title".

2. Manufacturer and Brand Name

If you're selling your own private-label product, you lot'll only use your brand/company name for both of these fields.

3. Manufacturer Part Number

You lot won't demand this unless you're product is actually a replacement office for another production.

iv. Package Quantity

Since I'yard not selling a 2 or 3 pack of water bottles, I'll enter one here.

5. Material Blazon

Click inside the field to exist given a list of materials to choose from. I'll pretend my water bottle is made of plastic.

6. Color and Colour Map

I enter the color of my product, but I go out the Color Map field empty. If you're planning on selling multiple colors, you'll brand that clear when we come up to the Diversity tab.

seven. Shape

If this doesn't apply to your product, go out information technology blank. I used "Circular", simply I think most customers would guess that.

8. Lens Color

You lot can leave this blank besides unless your product really has a colored lens.

nine. Size

Here I could use either 18 oz. or 10-Big, depending on what I desire to emphasize.

10. Hand Orientation and Tension Supported

Neither of these apply to my water bottle.

11. GTIN Exemption Reason

Most products are required to accept a GTIN (Global Trade Identifier Number) which is generally something like a UPC or (for books) an ISBN. However, you tin can be given an exemption depending on your product category. If you're interested in pursuing an exemption, here'southward Amazon'due south guide to product categories and exemption possibilities:

12. Related Product ID Type and Related Production ID

If your product is linked to another product, you should enter the other product'south ID here. For example, if my h2o bottle was only compatible with a specific bike, so I'd link my water bottle to the wheel's UPC here. If your product is a solo product, get out these fields empty.

13. Particular Display Dimensions and Weight

Here, you'll enter the length, width, and weight of your product.

14. Weight Supported and Brandish Maximum Weight Recommendations

These don't apply to the water canteen, but if your item is designed to back up weight, then requite the customer that data in these fields.

15. Shaft Length

Moving on.

16. Production ID

Equally I stated in a higher place, every product volition need a Product ID in society to be sold on Amazon. This ID (generally a UPC) will distinguish your product from every other product. You can bank check with the manufacturer for this information or if you've created a individual label product you'll want to purchase a UPC code for your new product. In that location are a variety of websites that sell UPC codes in diverse bundles (just search for cheap UPC barcodes).

Congratulations! You lot've completed the first tab of information in your listing. Permit'south move on to the second tab, Variations.

Tab #2 - Variations

If your product will come in a variety of colors or sizes or whatsoever other singled-out varieties, you'll demand to indicate that here. Simply open the driblet down menu and choose the type of variation that fits your product.

Afterward you've chosen a variation, more than fields volition be revealed to give actress clarification to your product listing. Simply fill up in the different variations you accept within that theme, and then click Add together variations.

Once yous've added the variations, they will appear below. Now simply make full in the appropriate information for each variation, and you're done!

Ane more than tab done! On to the adjacent!

Tab #3 - Offering

1. Import Designation

You lot are non required to fill up in this tab, but if it will help you, choose the appropriate designation.

two. Country of Publication

Skip this unless your production was published.

three. Seller Warranty Description

If yous offer whatever kind of warranty or guarantee on your product, enter it here. I typed, "If for whatever reason you lot are unhappy with the water bottle, we offer a full, money-back guarantee."

iv. Release Appointment

If you lot wish customers to know when you released this production, do and so here. Most sellers will leave this blank.

five. State every bit Labeled

If your production was non made in the USA and your label reveals the origin country, you can include that information here.

6. Is Gift Wrap Available and Offering Can Be Gift Messaged

If y'all're not using Fulfillment by Amazon and desire to allow for gift wrapping and gift messages for your product, y'all can exercise that here.

7. Tax Lawmaking

If you are using Amazon tax collection services, you can enter your lawmaking here.

viii. Fulfillment Latency

If you're not using Fulfillment by Amazon, you can indicate the time information technology volition have for you lot to ship the product once it has been ordered.

9. Restock Appointment

Yous can leave this field empty.

ten. Legal Disclaimer

Mine reads, "As always, please read and comply with all labels and warnings".If yous're not sure about the exact diction of your disclaimer, consult your manufacturer or seek legal aid.

11. Start selling engagement

Simply cull the date on which you'd like your product to be bachelor on Amazon.

12. Signed By

If your production is signed by an individual, you tin can include that data hither.

13. Fulfillment Channel

At this point, you'll cull whether you want to fulfill the orders of your product or allow Amazon to fulfill them. I heartily recommend using Fulfillment past Amazon if at all possible.

Boom! You're done with Tab #three!

Tab #4 - Images

On the Images tab, just upload the advisable images for your product. Recall to comply with the guidelines given by Amazon on this page.

If you want more direction for your product images, be certain to check out our other commodity, Four Photo Fails to Avoid on Your Amazon Listing.

Tab #v - Description

The Description tab is divided into two sections: Key Production Features and Production Description.

Key Product Features

The Key Product Features fields will become your bullet points of located most the top of your listing, like this water bottle listing:

There are 2 facts you lot need to know about your production features:

1) Though Amazon claims information technology does not, many practiced sellers have verified proof that Amazon ranks your product based upon keywords within your product feature bullet points. I recommend shoving as many unique keywords as you tin into these features.

2) Amazon says they limit you to 100 characters per field. However, if you apply more, the words still appear on your list (they don't truncate the sentence). Now, Amazon may somewhen brainstorm cracking down on lengths of your Key Features, only as of now, they don't seem to mind. My recommendation? Utilise as much space as you can, and fill up that infinite with keywords.

Product Description

The Product Clarification is ane more opportunity to sell your product to your client.

Utilize this field to sell the client on the benefits of your product. Don't just talk about the features, just aim to explain how your product solves your client's problems. Yous will exist limited to 2,000 characters.

Woohoo! You're on to Tab #half dozen!

Tab #6 - Keywords

Your Keyword tab is a key function of your Amazon listing. Although no customer will actually encounter the data yous input here, Amazon will apply this information whenever customers search for your production or related products.

Search Terms

Fill each search term field with as many unique keywords as you tin can, and separate each keywords with a comma. Remember, there is no need to echo keywords, so if yous've used a keyword in your championship or bullet points, you won't need to use information technology again hither.

This is why intense research into your keywords is so essential. You lot want to take plenty keywords to employ in your title, bullet points, and in these search terms.

Platinum Keywords

You are not a Platinum Seller, and then motility along.

Subject Matter, Other Attributes, Intended Use, and Target Audition

The next 4 sections are all fields based on drop down menus. Simply click on each field, and you'll be given a drop downwardly carte du jour of related choices.

You may be tempted to skip this function of the process since it does take some time to consummate (and by tab #6, you're sick of information technology). Just retrieve, Amazon uses all of this information to catalog your product for client searches.

Why not give them as much information equally possible?

Oh, and by the fashion, you're on your last tab!

Tab #7 - More than Details

I'yard not going to walk through the More than Details blog for three reasons:

1) This tab is customized based upon your product category. If you're non in the water bottle category, it won't assistance you to show you how to fill this section out because my fields volition be dissimilar than yours.

two) It'due south pretty self-explanatory. Y'all simply walk through every field and make full in as many as y'all can. Some fields will have naught to practice with your specific production, but others could be helpful for Amazon to know near.

iii) This is the longest tab out of them all!

But I do need to signal out that this is the tab on which your toll is adamant. You should accept two specific places to enter a cost:

  • Manufacturer's Suggested Retail Price: This is non the price your customer will pay. It's only the price you decide a client could pay if you weren't then generous. On your bodily listing, it appears equally the list price. In the case beneath, the seller entered $35.95 into their Manufacturer'due south Suggested Retail Toll field.

        In the finish, this price becomes an "anchor cost" for your product. It gives your

customer a sense of comparing and evokes the awareness of a good deal. Choose

this wisely.

  • Auction Price: The Sale Price is the bodily price your customer will pay on your listing. In the above previous example, information technology's the $11.97 below the List Price. If you'd like more than management on finding the right price for your product, follow my three-footstep procedure in our article, Follow These Three Steps to Determine Your Pricing Sugariness Spot.

As I said before, the residuum of the fields should be fairly explanatory and customized to your fields. Remember that many of these fields are optional, so if you don't understand them, yous can probably skip over them.

Conclusion

In one case you've walked through each of these steps and filled in the essential information for your product, it's time to click on the "Save and Finish" link at the bottom.

If the link is still shaded out (not allowing yous to click on it), this is due to a missing piece of essential information. Look back at the tabs and see if there are any that are tagged with a caution exclamation icon.

If and then, go to that tab and make full in the field that is highlighted in red.

If y'all are still having difficulty, don't hesitate to use Amazon back up by opening another browser window and going back to your chief Seller Fundamental dashboard. Click on the "Help" link in the top, right-paw corner of the page, then follow the appropriate steps.

Three cheers for you lot! You simply completed all of the steps required to get your product upward on an official Amazon list!

Of class, you still have to set upward your aircraft options if you're using Amazon FBA, simply if y'all tin can handle the list office, shipping will be a cakewalk.

And depending on your product, y'all may have a few more fields to fill in. Only by now, all of your bones info should be practiced to go.

Keep plugging away! You've got sales waiting!

Alright you finished reading. At present that you've set up your production listing, your adjacent step is to focus on getting product reviews. One of the best ways to become product reviews is to merely inquire your customers. Use Salesbacker to automate the process of asking for reviews (takes less than 7 minutes to get up and running). Click here to start for costless.